Photo courtesy of The Gloss Magazine, Siobhan Byrne
About Me
I am a fashion and media professional with 25 years of experience which includes styling, designing, fashion/lifestyle journalism, content creation, PR and retail consultancy. I am passionate about the fashion and luxury goods industry.
I originally trained as a fashion designer at the Limerick School of Art and Design and on graduation worked as a stylist on catwalk shows, magazines and PR campaigns with Elaine's Model Management. Between 1997 and 2005 I worked as a Designer and Production Manager with Irish luxury brand, Louise Kennedy. I have managed fashion businesses including Wicklow boutique JUJU (2008 - 2010) which won Best Boutique in Ireland, and have lectured in Professional Practice on the Fashion Design Degree in Griffith College, Dublin. I have also styled advertising campaigns for luxury clients including The Doyle Collection's London hotels and fashion editorial for titles including The Irish Examiner and Irish Tatler. I also provide bespoke styling services to private clients.
In the digital sphere I have created content for clients including Brown Thomas, JUJU and Beauty Buys, and helped other boutique clients with content creation for their websites and social media. I am currently contributing fashion features on a freelance basis to The Irish Times, Irish Independent group titles, Image and The Gloss and am open to new opportunities, collaborations and projects within the fashion industry and related fields.
Specialties: PR and Fashion Writing, Content Creation, Styling, Fashion Buying, Trend Forecasting,
I originally trained as a fashion designer at the Limerick School of Art and Design and on graduation worked as a stylist on catwalk shows, magazines and PR campaigns with Elaine's Model Management. Between 1997 and 2005 I worked as a Designer and Production Manager with Irish luxury brand, Louise Kennedy. I have managed fashion businesses including Wicklow boutique JUJU (2008 - 2010) which won Best Boutique in Ireland, and have lectured in Professional Practice on the Fashion Design Degree in Griffith College, Dublin. I have also styled advertising campaigns for luxury clients including The Doyle Collection's London hotels and fashion editorial for titles including The Irish Examiner and Irish Tatler. I also provide bespoke styling services to private clients.
In the digital sphere I have created content for clients including Brown Thomas, JUJU and Beauty Buys, and helped other boutique clients with content creation for their websites and social media. I am currently contributing fashion features on a freelance basis to The Irish Times, Irish Independent group titles, Image and The Gloss and am open to new opportunities, collaborations and projects within the fashion industry and related fields.
Specialties: PR and Fashion Writing, Content Creation, Styling, Fashion Buying, Trend Forecasting,